Superstar Mahesh Babu’s Upcoming flick ’1-Nenokkadine’ is making waves all around with its unique Promotion strategies. The makers have planned for the Audio Launch in grand scale this evening and proceedings are on full swing.The event will be aired for live streaming across various selected theaters in the state. Tickets got sold out as hot cakes which includes a package of Audio CD,Key chain,T-Shirt and stickers.

14 Reels Entertainment has set a new precedent in TFI with its spectacular promotion events for the last few weeks to ’1-Nenokkadine’. Now,It is heard that for the first of its kind,General Media that includes websites and other TV Channels a part from ABN will be not allowed to the premises of Audio event.ABN andhra Jyothi who acquired the exclusive telecast rights for whopping price of 30 Laksh  will capture the audio launch. Audio Event starts from 6:30 PM today at Shilpa Kala Vedika.

Mahesh Babu’s Son Gautham Krishna will be seen as Jr.Mahesh in this film directed by Sukumar. Devisri Prasad has provided the musical scores for the films and Kirthi Sanon is the female lead. 14 Reels Entertainment and Eros International are jointly producing this film.